Patient and Professional Development Assignment Essay

There is considerable evidence that many of the new medical technologies are used inappropriately, to generate income. What patient protections against inappropriate diagnostic and other procedures should be considered? There is no doubt that the new diagnostic and therapeutic technology now available has vastly expanded the economic dimensions of medicine, there is evidence that new and expensive technologies are being used inappropriately to generate income. One example of this statement would be the use of magnetic resonance imaging or MRIs. The popularity of this testing has skyrocketed and has in turn been found to be very profitable for hospitals and outpatient facilities. Despite the swooping popularity and booming financial boost this testing has been found not to have changed patient outcomes. The testing gives providers a clear look at the disease or anatomy being scanned there are no controlled comparisons of diagnostic accuracy or changes in medical or therapeutic care for patients (Sultz and Young, 2011). Therefore this new and innovative testing only adds to the cost of the already terribly high dollar of health care. Physicians now have many choices to make and many opportunities to generate income through the use of these and many more new technologies both in the office and hospital settings. The issue is that medical indications for the use of much of the new technology are not precisely causing problems and susceptible influence by economic factors. The range of acceptable options in a given case is often wide enough to give the provider considerable latitude in his/her choice of procedures. It is in this gray zone that economic incentives have their greatest effect on medical behavior (Relman,  2011). I do not believe that providers make decisions based on economic consideration and outcome that they would not decide otherwise. I believe with all of my heart that for the most part providers do things the majority of the time to do right by the patient and the pocketbook. The problem is, however, â€Å"the right thing† is often a matter of opinion because many tests, procedures, and operations have not yet been fully evaluated or scientifically compared with other available measures for cost effectiveness. Is it possible though pressure of financial advantage often sways those good-hearted providers or is it simply to pacify or satisfy patients? To expand on pacification or satisfaction or patients I will use my area of expertise. I have worked in the area of women’s health most of my career so though I am sure there are other areas of specialty with patients such as ours I can only state from true experience that this is a very high-maintained population. This is a media savvy, device driven; patient population that often wants â€Å"drive-thru† service. The issues I see to often are the ordering of tests, labs, procedures that may be unnecessary or cause greater consequence. There are high-technology screenings for every atypical cell we could possibly have on a female reproductive organ. As soon as a pre-menopausal women with heavy bleeding hears that she may have a positive result she wants a hysterectomy. Though this may be the treatment for some, it is not for all a nd I see way too many women loose their uterus for reasons that were much more benign than the outcome. Being in healthcare for so many years I could give example after example of new high technology that may be used inappropriately for reasons that could be generating income, but done simply for the benefit of the patient and their satisfaction. Patient satisfaction brings a whole new topic of conversation to generating income. So how can we protect patients from potentially themselves or those that provide the ordering power that initiates this vicious cycle? I think first we have to mandate facilities and practices to put in place guidelines and protocols to stop unnecessary testing that has been shown not to change the patient outcome. Another intervention and protection to patients is that providers have to have conversations with patients honestly about what the issue is and that they do not need particular testing if asked for. They need to keep it real with patients. It is true that patient satisfaction is going to be at jeopardy  and that they may want to jump providers, but providers and facilities will need to seriously look at the risk benefit of doing procedures that will not weigh up in a court of law or a court of public opinion. In spite of nursing’s vital importance to hospitals, nurses face excessive paperwork, managerial responsibilities, and supervision of lesser-trained aides — tasks that require an inordinate amount of time spent in functions other than direct patient care. These frustrations, combined with long work hours, stagnant salaries, and other difficulties, have resulted in fewer entrants to schools of nursing and increasing numbers of nurses leaving the profession. Discuss possible solutions to this growing problem. Do providers in the health care system recognize a broader social mission than addressing the needs of only those individuals who achieve access to their services? Elaborate. Relman, A. (2011). Cost control, doctors’ ethics, and patient care. Retrieved from http://www.issues.org/19.4/updated/relman.pdf.

Discrimintion

Discrimination has similar meaning as Inequity or favouritism. Discrimination is a considerable common problem throughout the world. Especially girls have to face discrimination everywhere in the world. For example in the remote areas of Pakistan like Sindh, girls school entries are less as compared to boys and girls are forced to stay at home and help in household tasks. This Is the vulnerable misery of the girl child in our society.By depriving to the right of education girls are also deprived from the benefits which are associated with education for example Job right and right to ake decisions or simply one can say that girls are deprived of liberty. Same is the situation for girls while taking their marital decisions. Girls are not allowed to choose spouse of their own choice but boys are free to take such declslons.Similarly, other discriminations also exist In our society for example even in this modern era when some Jobs are announced it is clearly mentions on the job advertis ement that only males can apply this Is profession discrimination. Also in some cases females are not given equal status as male staff and females have to face allot of problems related to heir Jobs.Beside these, there are also other examples of discriminations in many societies for example Indian society is one of the best examples of discrimination on the basis of caste, lower castes are not allowed to make any relation with people who belong to upper caste. Discrimination on the basis of class Is also common In some societies many countries can be coated in this aspect of discrimination like Indian society. Also Sometimes an individual with disabilities is treated badly if some misshapen occur due to his disability, this type of discrimination arises from isabilities of people.Discrimination on the basis of colour is also existing in westerns societies where white people are given more importance than black people but now the trends are changing with increasing education. Educati on is the key that can change the behaviour of people towards gender discrimination and bring changes specially in developing countries Ilke Pakistan. Education Is essential to end gender unfairness, but first of all elimination of poverty is must that makes discrimination even worse In the developing world.

Arranged Marriage 1

Original Essay Marriage is commonly defined as the relationship between two people of opposite sex known as husband and wife, and it is a key to bring them happiness. Therefore, choosing a husband and wife is one of the most important decisions for everyone’s life because a marriage can bring either a happy life or an unhappy life. In many countries in the world, and especially in the western countries, a man or woman can choose their own partner. In contrast, in some countries like Cambodia, parents arrange their children’s marriage. However, if we take a closer look at arranged marriages, there are some contrasting ideas about them in our society. We can easily acknowledge that parents have more life experience, but this does not necessarily assure that they will always choose the right spouse for their child. In fact, arranged marriage generally has both advantages and disadvantages. One of the most important advantages to arranged marriage is having a good financial security and living condition. Of course, Money doesn’t automatically bring a good happiness, but the lack of money can cause lots of troubles in the family and stresses in any relationship. In Cambodian tradition, parents often involve transfers of property to their marrying children, and hopefully they wish to bring their children with a very good financial and living condition. For example, some Cambodian parents give property such as house, land, money and jewelry to the new couple after getting married, and they have an important role in solving any problems happening to their married children. In addition, parents have greater life experiences than their children; therefore, they can usually make a better decision or judgment. For instance, In Cambodian culture, many parents always think carefully about whom their children should marry, and most of their thoughts focus on financial situation, family status and individual behavior because they strongly believe that if their children get married to a husband or wife who has these things, problem will not happen. The second advantage of the arranged marriage is that children can bring gratefulness and honor to their family. Cambodian people believe in Buddhism. In Buddhism, People believe in returning gratitude to their parents, and hildren have an obligation to maintain their family’s honor. Marrying into a good family is considered to be a way of returning gratitude to parents, especially for a young girl. Moreover, getting married to someone that is arranged by parents is recognized that children obey Khmer traditional culture and respect their parents gratefully. For example, when a daughter get married to man that is selected by her parents, she w ill be considered a grateful daughter because everything she behaves doesn’t go against Khmer tradition. The third advantage is that parents can end a very big and important duty in their life. Traditionally, it is an obligation for Cambodian parents to choose and arrange marriage for their children so that their family’s reputation and honor can be retained. Generally, Cambodian children live with their parents until they get married, and parents have a lot of responsibilities for their children. Choosing marriage partner for their children is one of the most important responsibilities during their life. For instance, from the time their children were born until the time they get married parents have to do a lot of duties such as taking care of their children’s health, earning money to support the basic needs and education for their children and looking for children’s marriage partner either. After getting married, children have their own responsibility and they have to follow the ways their parents behave toward them. Therefore, parents do not need to responsible for such heavy burdens anymore.

The impact of consumption and Investment on the GDP in Qatar (1990- Statistics Project

The impact of consumption and Investment on the GDP in Qatar (1990- 2012) - Statistics Project Example The reason for selecting this period of data was the incomplete data for all three variables that could have extended the analysis for the longer period. Moreover, it is important to provide definition of three variables included in the analysis. Net FDI = â€Å"The net inflows of investment to acquire a lasting management interest (10 percent or more of voting stock) in an enterprise operating in an economy other than that of the investor.† (â€Å"Indicator Queries†). The table indicated the country’s GDP increased significantly from 1994 to 2011 as the lowest value was recorded in 1994 and the maximum value was achieved in 2011. A sharp decline in the country’s GDP was recorded in 2009. Similar trends were observed in other two variables. The country’s exports increased significantly in the year 2011. The third variable ‘net inflows’ also showed a steady growth in the selected period. However, in 2011 a major decline was recorded. The results indicated that the value of adjusted R2 was 0.9871, which implies that the regression model implemented explained 98.71% of the total variations observed in 18 data entries. The regression equation obtained from the analysis indicated that the coefficient of constant, ÃŽ ²0 was 664545798.4126. A high value of constant coefficient suggested that there are other factors that affect the country’s GDP. Referring back to the equation of GDP provided, it could be noted that there are other variables included in the calculation of GDP. The coefficient of slopes obtained from the regression analysis were ÃŽ ²1 = 1.4160 (exports) and ÃŽ ²2 = 3.7452 (FDI net inflow). These values indicated that there is a positive relationship between GDP and exports and GDP and FDI net inflows. The findings reassert that to calculate a country’s GDP the values of investment and exports are added. The results imply that for every $1 increase or decrease in exports the country’s GDP would increase or decrease by $1.4160 respectively.

Legal Foundation for Business Essay Example | Topics and Well Written Essays - 2750 words

Legal Foundation for Business - Essay Example This is because Part B creates a major background that can be used for the discussion of the application of the precedence from the Donghue V Stevenson case. Facts of the Case On the 26th of August, Mrs. May Donoghue, a Scottish widow went to a cafe with her friend and made some orders. Donoghue's friend ordered something else and Donoghue ordered a ginger beer. Donoghue's friend paid for the order. The cafe owner served Donoghue with the ginger beer which she poured from an opaque bottle to Donoghue's cup2. There was normal ginger beer in the cup and Donoghue drank it. However, when Donoghue's friend poured some more of the ginger beer, a decomposed snail came afloat. Donoghue fell ill form the sight of it and complained of abdominal pain. She was admitted to hospital a few days later and was diagnosed of gastroenteritis and shock3. Donoghue's friend took the details of the manufacturer of the ginger beer which led to Stevenson, the manufacturer. This led to a case against Stevenson in court. A case was filed against Stevenson and hearings begun in May 1929. Arguments in the Court Case In the case, Donoghue tried to get Stevenson to take responsibility for her sickness resulting from drinking the contaminated ginger beer and the emotional shock that came with it. Her argument was that Stevenson should have gone the extra mile to prevent injuries. However, Stevenson argued that since Donoghue was not the one who paid for the beer, there was no contract between Donoghue and himself. Also, there was no proof that Stevenson was negligent in delivering the ginger beer to the Donoghue. The court at the local level could not uphold Donoghue's case. Donoghue appealed to the Inner House in Scotland but the case could not be ruled in her favour. Donoghue went on and filed a gase in the House of Lords as a pauper in 19314. The House of Lords The House of Lords began to hear the case in 1932. The House of Lords had to decide between whether to hold Stevenson responsible f or the sickness and emotional pain that Donoghue suffered or not. It was clear that there was some kind of unfair injuries had been suffered by Donoghue. And it was also obvious that the injury was directly attributable to the decomposed snail in a ginger beer supplied by Stevenson. However, the fundamental laws could not directly link Stevenson to the issue because: 1. There was no contract between Donoghue and Stevenson since Donoghue did not pay for the ginger beer. 2. There was no evidence that Stevenson was negligent. There could be a chain of possibilities that could include other third parties who could potentially be responsible for the issue. The House of Lords, being the highest adjudicating body with some law making powers at that time had to decide on how to deal with the problem. They could set a precedence. However, such a precedence had to be sensitive to the broader society since it could be reapplied to other cases in the future. Thus, the five judges of the case sa t on the facts and took a decision. The submissions of the different judges were as follows: Lord Thankerton He identified that there was no contract between Donoghue and Stevenson and clearly, there was no duty of care between the parties. However, he conceded that a manufacturer brings himself a voluntary obligation of not harming a consumer. This obligation was to be upheld in order that a consumer can rely upon the diligence of the manufacturer without issues. This means that he identified

Philosophy Essay Example | Topics and Well Written Essays - 1250 words - 3

Philosophy - Essay Example Also the character’s downfall raises pity and fear and eventually a tragedy provides catharsis or release of these emotions. Aristotle composes ‘Poetics’ about 50 years after Sophocles’ death in 345 BC. His admiration for Sophocles’ â€Å"Oedipus the King† is well-known. Since he considers the play as a perfect tragedy, it is not a surprise that his definition of a tragedy fits the play most perfectly. But the underlying flaw to which Aristotle makes himself vulnerable to is to establish his entire premise for a tragedy on a single example of his choice and then to proceed further inductively to define tragedy depending on this single example. Aristotle’s induction is somewhat as following: ‘Sophocles’ â€Å"Oedipus the King† is a perfect tragedy and it has some essential features. Therefore all perfect tragedies should incorporate these particular features that this play has’. But Aristotle is apparently obli vious to the risk that such induction poses. If Aristotle faces with another example of tragedy, having different features, that seem to appeal him as tragic, most likely he would change some of the requirements of his supposed tragedy to make it more embracing. Though some of Aristotle-induced features of a tragedy are Sophocles’ play-specific, most of them are universal. They are essentially the universal dynamics of a tragedy. For example, if Aristotle would have been allowed to watch the plays like â€Å"Hamlet† or â€Å"Death of a Salesman†, most likely Aristotle would expunge the doctrine of the downfall of a person of noble status or high rank. Aristotle considers drama as an essential medium of tragedy. According to him, a tragedy must not be a narrative. That is, it will not tell anything, rather it will show. For him, tragedy deals with an elevated or philosophical theme through dramatizing what may happen. It is different from history, since it can dr amatize the law of probability or what is possible according to the law of probability or necessity† (Aristotle 13). But history cannot deal the law of probability, since it deals with particulars. Why history cannot be dramatized lies in the fact that the cause-effect relationship between any two events is a subject to interpretation. Therefore, it does not allow an author to arrange the events in a cause-and-effect chain. But in a tragedy, the author is endowed with the freedom to manipulate the events in a universal cause-and-effect chain that create the possibility of an event as an effect of any preceding event. The tragic hero who undergoes these cause-and-effect chains of events are supposed to arouse both pity and fear, since the audience can envisage themselves in the same chains, but with different events. Since Aristotle is mostly concerned with the dramatization of the events and actions according to the laws of probability, plot occupies the central place among th e features of a tragedy. For Aristotle, plot is not the story itself, rather the â€Å"arrangement of the incidents† in a story. Indeed the incidents in a story should be arranged

Why is privatizing social security in the USA a bad thing Essay

Why is privatizing social security in the USA a bad thing - Essay Example However, in many cases governors ignore the cultural and social characteristics of local population and focus on the economic aspects of each policy (Ritzer and Atalay 2010). This means that the needs and the cultural background of society are often ignored if specific economic benefits are set as priorities by the government of the country involved. Such problem has appeared in regard to the social security in USA. The privatization of social security in the above country has been highly promoted using the following argument: that such initiative would result to the increase of the effectiveness of the social security framework, an argument though that it is not verified in practice, as analyzed further below. Different approaches have been used in order to explain the inappropriateness of the privatization of social security in US. According to Ritzer and Atalay, the privatization of social security in US has been supported by various organizations and individuals but the completio n of the relevant task has been proved quite challenging because it ‘is politically controversial’ (Ritzer and Atalay 130). This means that most politicians in USA cannot agree whether the privatization of social security in US would benefit citizens or not (Ritzer and Atalay 130). The extensive oppositions in regard to the appropriateness of the particular plan lead to concerns in regard to the feasibility of the plan and its actual effects on people across US (Ritzer and Atalay 130). ... For example, the only regions where the social security system is fully privatized are the following two: ‘the countries of Latin America and the former Soviet Union countries’ (Ritzer and Atalay 130). Before suggesting the implementation of such plan in US, it would be necessary to check the potentials of the local economic and social framework whether it could support such plan or not. From a similar point of view, Binstock and George (2010) explain that the privatization of social security in US is quite difficult to be fully completed, especially since the terms under which the ‘Funded Defined Contribution (FDC) Accounts’ (Binstock and George 284) are not quite clear, a fact that would set in risk the relevant funds. These accounts have been used as a means for promoting the privatization of social security in US but they have been related to the following problems: a) ‘the swift to private accounts in USA’ (Binstock and George 291) has been quite rapid, with no adequate time for organizing appropriately the transition to a new social security system (Binstock and George 284). In this way, there can be no guarantee that the new security system in US will be effective and secure (Binstock and George 284); b) the use of Private Accounts as tools for promoting the privatization of social security is not common (Binstock and George 284). Concerns have been developed whether such Accounts would be effective for the social security of US, even if the relevant efforts would involve in the partial privatization of the country’s social security system (Binstock and George 284); c) the privatization of a social security system leads, necessarily, to ‘the transfer of significant powers

Micro Economics Master Essay Example | Topics and Well Written Essays - 1500 words

Micro Economics Master - Essay Example Short term shut down of a business concentrates on cutting the opportunity costs or variable costs. As long as the firm produces something, it will maximize its profits by producing "on the marginal cost curve. "The firm will have to shut down if it cannot cover its variable costs. As fixed costs are anyway going to be incurred, they are not opportunity costs in the short run -- so they are not relevant to the decision to shut down. Even if the company shuts down, it must pay the fixed costs. But the variable costs are avoidable -- they are opportunity costs! So the firm will shut down if it cannot meet the variable (short run opportunity) costs. But as long as it can pay the variable costs and still have something to apply toward the fixed costs, it is better off continuing to produce. When the firm's average total cost curve lies above its marginal revenue curve at the profit maximizing level of output, the firm is experiencing losses and will have to consider whether to shut down its operations. The decisions taken by a firm in such situations is termed as Short-run shut down decisions. Short run equilibrium of a firm can be derived based on the total revenue and total cost and marginal revenue and marginal cost. As firms are price-takers, each firm in an industry tries to maximize its profit by adjusting the output to a level where Marginal Cost (MC) =Marginal Revenue (MR). Profit is the difference between the total revenue obtained from sales and the total cost incurred by the firm. The long run is defined as "a period long enough to make the cost of all inputs variable." This includes, in particular, capital, plant, equipment, and other investments that represent long-term commitments. In the long-run the decisions taken would be only exit decisions. Exit decisions are decisions taken by a firm to leave the market. They are not called as Shut-down decisions. Shut-down is only in the short-run. Long run equilibrium plays a crucial role in deciding the existence of the firm. In the long run there are enough time periods for the firm to cover its losses and earn normal profits. This is because in the long run, all inputs are variable and the firm can have the most profitable level of output i.e. the profit maximization level of output. If firms are perfectly competitive, industry is making short term surplus (profits), more firms will enter the industry. In the long run this will increase the market supply of the product and reduces the market price as well as the profits until all firms in the industry make a normal profit (break even )In the long run equilibrium, the business will be operating at the minimum point on both long - run and short - run average cost curv es obtaining full economy of scale. A Walrasian or competitive equilibrium consists of a vector of prices and an allocation such that given the prices, each trader by

Cin the Aztec Civilization Essay Example | Topics and Well Written Essays - 1250 words

Cin the Aztec Civilization - Essay Example Much of what has long thought to be true about the long-lost Aztec empire, including their sacrificial rituals involving cannibalistic practices, traces back to the information compiled by a Franciscan monk named Bernardino de Sahagun. Sahagun's work, the Florentine Codex, was a detailed accounting of the cultural beliefs and practices of the Aztec people, designed primarily for the purpose of instructing other Christian missionaries in how best to facilitate the conversion of the indigenous tribes to Christianity. It is certainly interesting, of course, if not necessarily truly ironic that the one of the fundamental doctrines of Catholicism is transubstantiation, or the consumption of bread and wine that has been transformed into the actual flesh and blood of Jesus Christ. An argument can therefore be made that the religious conversion of the Aztecs was ignited in part due to their practices of human sacrifice and cannibalism was instructed by Europeans who themselves practiced a fo rm of cannibalism and whose entire religion is based on the necessity of a human sacrifice. Almost everything that is known about Aztec human sacrifices and cannibalistic practices is, therefore, filt... s have been forwarded to offer an alternative to Sahagun's original observations of Aztec rituals that had been distorted following the original publication due to misinterpretations, exaggeration and the natural human desire to simplify actions one has trouble understanding. Although the Aztec civilization was deemed to be a violent one, the Europeans were themselves no stranger to violence, therefore it was the human sacrifice more than anything else that assaulted their sensibilities. Perhaps s this assault was intensified by the justification and rationale of the natives that it was done in the name of religion. Huitzilopochtli was the Aztec god of the sun, viewed as the source of all life. The Aztecs believed that this source must be kept moving in order to keep it from disappearing forever into the darkness of night and so to accomplish this (Alves 43). The way to accomplish this task had to do with the belief that the sun needed to be nourished with blood; as a result, human sacrifice was a necessary ingredient for prolonging the existence of all humankind. In fact, there is an eschatological element to the ritual in that the Aztecs believed that appeasing their gods not only ensured life, but also staved off chaos. "In most cases, the victim was dressed, painted and ornamented so as to represent the god who was being worshipped; and thus it was the god himself who died before his own image and in his own temple, just as all the gods had accepted death in the first days for the salvation of the world. And when ritual cannibalism was practiced on certain occasions, it was the god's own fl esh that the faithful ate in their bloody communion" (Soustelle 98). Therefore, it was probably not necessarily the idea of consuming a human heart that so perturbed

Letter of application Essay Example for Free

Letter of application Essay Though there are many formats, full block format with open punctuation marks is the most popularly used forms in today’s business communication. Full block format means, aligning all the parts of the letters in the left margin without indenting. One line space has to be left between the parts. Open punctuation refers to using punctuation marks only in the main body of the letter in order to ensure clear comprehension and omitting punctuation marks like commas and full stops in all other parts (date, address, salutation, subscription, etc. ) How to Write an Effective Cover Letter? An effective cover letter must convince the employer that the candidate possesses the requisite skills for the job and ensure him that he is the suitable person for the post. So the cover letter should highlight the most relevant skills/achievements/performance, needed for the job. The cover letter is usually written in three or four small paragraphs with enough white space in between. In the first paragraph, (i) mention the subject and reference. In other words, the name of the post you are applying and the source of information (name of the newspaper and the date) are to be mentioned. In case of some other sources like personal contacts, due acknowledgement has to be made. (ii) Express the reason to apply for the post or your willingness to be considered as a candidate. Some sample openings: 1. Your advertisement for the post of Software Engineer in the June 25, 2008 issue of The Times of India interested me as I am confident that I possess the requisite qualification and skills. I wish to be considered as a candidate for the same. 2. I understand from Mr. Rajgopal, one of your faculty that there is an opening in your esteemed organization for the post of Marketing Executive.. 3. I was very interested to see your advertisement for the post Software Engineer in The Hindu of 29.06.2008. I have been seeking for such an opportunity as this, and I think my background and your requirements may be a good match. I am very much interested in working as a Software Engineer in your esteemed concern. In the second paragraph, (i) highlight your academic and professional skills which are more relevant for the post you are applying now. (ii) Give specific and the most important details of your achievements and inform the employer that your resume is enclosed for the other details of your qualification and experience. Some samples: 1. As my enclosed resume indicates, I have a B.E in Electronics and Communication Engineering. I was a University rank holder and was awarded a merit scholarship by the University. I did my internship at Reliance, Bangalore, during the summer vacation. My project work has helped me acquire a wide variety of skills that would benefit your company. 2. My education includes a B.E .in Electrical Engineering from National Institute of Technology, Tiruchi and an MBA from IGNOU, New Delhi. During my undergraduation, I did a summer project in Network Security, at BSNL, Coimbatore. and received a letter of appreciation for my vision and ability to multitask. I wish to begin my career with Polexcel and I believe that my employment with you would be highly beneficial to your company and also add value to my career. In the third paragraph/concluding paragraph, (i) motivate the employer for taking action, i.e., calling for an interview (ii) express your convenience to attend the interview. Some Sample Closings: 1. I look forward to the opportunity of attending an interview when I can provide additional details. 2. I would like to meet you and discuss the employment possibilities at your company. I expect your reply and appreciate your consideration. 3. I shall be pleased to provide any further information you may need and hope I may be given an opportunity of an interview. 4. I wish to begin my career with SR Industries and I believe that my employment with you would be highly beneficial to your company and also add value to my career. 5. I have been looking for an opening like this one, which provides a fast moving, dynamic work environment and accelerated and challenging growth opportunities. (ii) RESUME A resume is a selective record of a candidate’s academic, professional and personal background. It is basically, a professional employment seeking document that presents the summary of an individual’s education, professional training, experience, skills, abilities, achievements and references. The length of the resume should be between 1 and 2 pages long. Format There is no specific format for writing a resume. The resume should have an effective design with a focus on readability and adaptation to the expectations of the prospective employer. Though the parts and the format of a resume differ from person to person and company to company, the standard parts of a resume include the following: 1. heading, 2. position sought, 3. career objective, 4. education, 5. work experience, 6. special skills, 7. achievements, 8. activities, and interests 9. references. Some sample objectives 1. To work as a System Manager in a leading IT company where I will have opportunities to use my knowledge in VB, ASP, NET, XML and SQL server. 2. To be a part of a fast growing multinational company that will enable me to use my analytical, interpersonal and communication skills. 3. Entry level position is design and development of microprocessor circuitry; eventual advancement to positions as Technical Manager or Project Leader. Resume Style There are three acceptable resume styles: Chronological, Functional and Hybrid (a combination of both) Chronological Resume: This is the most commonly used resume style. It focuses on education and experience and the details are arranged in reverse chronological order. Functional Resume: Functional resumes highlight accomplishments and emphasise skills. The requisite skills are demonstrated by means of the experience the candidate possesses. Combination Resume: As the name suggests, it combines the best features of chronological and functional resumes. This style is very rarely used. In short, the style of the resume depends on the nature of the job and the skills and qualification of the candidate. Points to Remember in Writing a Resume Make the design and format readable with main sections noticeable and the individual components distinct, separate and clear. Give well defined headings Leave enough white space between the parts. Align everything to the left Leave at least one inch margin Use standard font, preferably, Ariel or Times New Roman with 10 or 12 font size. Be specific, factual and objective. Edit carefully for grammar, vocabulary and spelling errors. Avoid punctuation as much as possible. Avoid columns, vertical, horizontal lines, or boxes. Avoid decorative designs, and typography Make the resume computer-friendly. Thus the success of employment search largely depends on a candidate’s ability to design an effective cover letter and a persuasive resume. LETTER OF APPLICATION In response to your advertisement in The Times of India of 29.06.2008, I wish to apply for the post of Software Engineer in your reputed concern. My academic record reflects my sincerity and strong determination. I graduated with a B.Tech in Information Technology from Anna University, Coimbatore with distinction in May 2008. I received the Chief Minister Merit Scholarship during 2006-2007 for my academic performance. As a dynamic and extroverted student, I took active interest and participation in many extra curricular and co-curricular activities and won prizes. I have enclosed my resume for the details of my qualification for your perusal. As I have a sound academic background, good oral and written communication skills, proficiency in computers and high degree of commitment, I would be able to contribute to the growth and expansion of your company. I look forward to having the opportunity to further discuss my qualifications for the post of Software Engineer at your firm. OBJECTIVE To obtain a challenging position as a Software Engineer in an innovative software company where I will have opportunities to utilize my computer proficiency, communication and interpersonal skills to contribute to the growth of the company and also enhance my career prospects. EDUCATION Anna University, Coimbatore B.Tech. in Information Technology, May, 2008. SH Senior Secondary School, Chennai passed Higher Secondary, April, 2004 SOFTWARE SKILLS Programming Languages: C, C++, JAVA, PERL Technologies: HTML, Java Security, JDBC Operating Systems: Linux, Unix, Windows 95/09/NT, DOS ACHIEVEMENTS Won Chief Minister Merit Scholarship for academic proficiency in III tear Won First prize in Inter – University elocution contest, in 2007. Secured Second position in Debugging’ contest, held at IIT, Chennai. ACTIVITIES Was the Student Secretary for the Society of Information Technologists Had been a member of National Cadet Corps for three years during my school Have participated in many extra – curricular activities and won prizes PERSONAL DETAILS Age Date of Birth 21 years 14.08. 1987 Marital Status: Single Languages Known: Tamil, English, Hindi, German Interests: Reading fiction, Web designing and Listening to Carnatic REFERENCES 1. Dr. V.Thanuvalingam Dean (Academic) Anna University Coimbatore 2. Dr.K.Viswanathan Professor Head Department of Information Technology Anna University Coimbatore Task: Assume that you have completed your degree and draft a letter of application to be sent to your dream company. Prepare your own resume to be enclosed along with the cover letter.

Marketing Plan for Mitsubishi Smart Fridge

Marketing Plan for Mitsubishi Smart Fridge Product/ Business Idea Mission The mission of Mitsubishi smart fridge is to promote the household with innovative technologies, products that design that improves their lives and contribute to a socially responsible and sustainable future. The products will provide convenient, efficiency and smart technology which covers the function of internet access, inventory control and food management function. The product is deliver promise of the Internet of Things. SMART objectives The specific objective of the smart fridge for the first year is to create awareness and educate the consumers about the introduction of smart fridge and its advantages as it is new to the market. Besides, it is target that the smart fridge can receive at least 1,000 pre-orders after the awareness and educate program within six months, as well as improve the total sales by 30% after two years launched. Through the awareness and education program, customers will make known with the smart fridge and this then can reducing the additional cost for advertising by 20% such as advertisements and strengthen the position of the new Mitsubishi smart fridge against the other brand. The overall budget for the awareness and education program was used up to S$50,000. It is estimate that after two years launched, each month can sell 1,000 units of smart fridge to the private household who stay at private or landed properties via developer as a mediator. It is targeted the sales of smart fridge growth by 30% after two years launched and 35% 45% of sales for the following years. The total sales figures that are measurable for the business are between S$100,000 – S$500,000 dollars. The objectives that are set must be achievable and feasible to achieve by the company. First year, the company create awareness program and educate their customers as it is new to the market. The program educates people on how to use the smart fridge to make their lives easier and connected with the fridge everywhere and anytime. Besides, the company can cooperate and liaise with the private properties’ developer for the new building job and target those new household who will move in and stay at private properties and selling in a bulk quantity with some discounts such as 300 units of smart fridge for total 500 households who will stay at those private properties. It is about 60% of the sales target at one property area. Moreover, the company should provide training and development program for their employees in order to better understand their main purpose of the smart fridge and how well of the smart fridge function before they can promote to the customers, Based on research, the market demand for the electrical appliances and housewares grow by 5.9% in 2012 and 6.8% in 2013. It is important to provide timing for each objective in order to be achieving within the time bound. As smart fridge is new for market and consumers are unfamiliar with it. Therefore, it is important to create awareness program in the first year to introduce and make the consumers aware of the products. The next following year, company should educate their consumers on how the smart fridge can improve the lives more convenient and efficient. For the third year, the company should have return profits and value margin for total 40% of the total sales and hold 25% of the market share. Mitsubishi smart fridge is a new to the business within the established markets and is considered as additions to existing product lines. The new functions have included in the fridge such as the interactive screen install at the fridge door that provide function of internet access and inventory control. Mitsubishi smart fridge is a premium product whose target group, medium to upper level household people whose stay at private properties with high standard of life and busy working. This target group normally has relatively medium to high income since the pricing for the smart fridge is slightly higher than normal fridge. The main competitor is Samsung with its well-established products and strong positive image and reputation in the marketplace. Nowadays, the image of the company is created and made known by its customers. Therefore, the success of the business is depend on how well they can meet the diverse customer’s needs and wants by treating each customer as unique and offering the products that meet and suit their needs and wants. Positioning Statement Positioning Statement for Mitsubishi Fridge in Singapore â€Å"In order to improve the lives of Singapore families, Mitsubishi is the electronics that offers customers convenient and faster result†. Mitsubishi smart fridge is a new products in the market and considered quality and premium smart fridge with internet access and inventory control function. Mitsubishi smart fridge is target medium to upper class households by improving their lives easier, convenient and efficiency with smart, connected and ambient technology. There are many benefits and advantages that can provided by the smart fridge. Firstly, the smart fridge can connect remotely with smartphone and tablet and allows the user to search recipes and other cooking info that are teaching in step-by step. For who’s seldom cooking, it is convenient for them just checking the recipes and starts their cooking. Besides, the smart fridge include food management function that also can use smartphone to check the ingredients left inside and give the idea to buy the ingredients for cooking when the people are not in home. Moreover, it can provide information for the user for running low on certain items inside the fridge. The smart fridge also closely monitored the food that are sensitive to spoiling and record the dare and keep track when the foods are removed or disappear from the fridge and the expiry dates. This function encourages the users for well planning on how to use the food that are closely expiry to reduce wastage and additional food costs. Currently, smart fridge is still not introduce by others fridge brands that are selling in Singapore. Only oversea country, there have this types of smart fridge. So, it is the competitive advantages compare to other brands that are still consider normal fridge and can’t even allow internet access and inventory control. As standard of living is getting higher and higher and some parts of lives are replace by technology. Most people have their own smartphone and can connect by 7 days and 24 hours. Thus, the smart fridge which included the function of internet access and inventory control can allow the user who is busy working planning their cooking menus and frequently check their fridge ingredients on their leisure time. Mitsubishi smart fridge offers and installs equipment such as interactive screen installs at the door that can connected directly with the internet and food management function to keep track the expiry dates and ingredients left inside the fridge for better planning to creates green environment by reduce wastage and save additional food costs. This can suit the needs and wants of consumers and advices them better for saving.